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The Organization for management of the Thracian tourist region is the realization of the national concept for tourist zoning and differentiation of nine tourist regions in Bulgaria. The center of the region is the city of Plovdiv. Its territory includes 35 municipalities from 6 districts of Southern Bulgaria.

The main goal of OMTTR is to represent the tourist resources of Thrace and to help the local communities to develop and use them effectively. This includes organizing marketing research and studies of the tourist flow in the tourist area and analysis and forecasts for tourism development, development and implementation of tourism development strategy, product strategies and annual plans for tourism development in the territory of OMTTR in accordance with The National Strategy for Sustainable Tourism Development.

The organization has an exceptional potential for tourism development in the Thracian tourist region, which will help sustainability in the development of Bulgaria as a preferred tourist destination.